Mobile handset maker Micromax announced its foray into the television segment with the launch of a range of LED TVs priced between Rs 15,990 and Rs 1,29,990.
The company is targetting 5-8 percent of revenues (Rs 140-225 crore) this fiscal from the television segment, he added.
The LED TVs will be initially launched in nine states like Delhi, Haryana, Maharashtra, Karnataka and Rajasthan across 24-inch to 55-inch range. The televisions will be priced between Rs 15,990 and Rs 1,29,990.
The company is targetting 8-10 percent market share of the LED TV market.
Micromax will assemble the LEDs at its new facility in Rudrapur, Uttarakhand. It is investing Rs 100 crore in the plant.
The company is targetting 5-8 percent of revenues (Rs 140-225 crore) this fiscal from the television segment, he added.
The LED TVs will be initially launched in nine states like Delhi, Haryana, Maharashtra, Karnataka and Rajasthan across 24-inch to 55-inch range. The televisions will be priced between Rs 15,990 and Rs 1,29,990.
The company is targetting 8-10 percent market share of the LED TV market.
Micromax will assemble the LEDs at its new facility in Rudrapur, Uttarakhand. It is investing Rs 100 crore in the plant.
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