Tuesday, 9 October 2012

Micromax enters Television market by developing its Uttarakhand facility

Mobile handset maker Micromax announced its foray into the television segment with the launch of a range of LED TVs priced between Rs 15,990 and Rs 1,29,990.

The company is targetting 5-8 percent of revenues (Rs 140-225 crore) this fiscal from the television segment, he added.

The LED TVs will be initially launched in nine states like Delhi, Haryana, Maharashtra, Karnataka and Rajasthan across 24-inch to 55-inch range. The televisions will be priced between Rs 15,990 and Rs 1,29,990.

The company is targetting 8-10 percent market share of the LED TV market.

Micromax will assemble the LEDs at its new facility in Rudrapur, Uttarakhand. It is investing Rs 100 crore in the plant.

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